Eurobike has announced that the 2027 edition will take place September 1–3, with a stronger focus on the B2B market. This marks the first return to September since the show moved to June/July in 2018. Most industry players welcome the date shift, though some still prefer the former atmosphere in Friedrichshafen over the current Frankfurt venue.
Eurobike’s new Advisory Board—composed of 15 senior representatives from the industry, service networks, retail, and associations including Fahrrad and LEV—held its second meeting on May 19. The session presented findings from around 50 industry interviews and client feedback on dates, duration, and scheduling.
In January, the organiser surveyed exhibitors, visitors, industry stakeholders, international associations, and industry advocates, covering key topics such as B2B/B2C positioning, pricing, participation formats, curation, hall layout, and product categories.
Based on the feedback and board discussions, Eurobike will double down on its B2B identity, attract leading brands back, and expand core themes: after-sales service, repair workshops, training and professional development, new mobility solutions, innovation and startups, and media visibility.
For 2027, the show will move to the eastern section of Messe Frankfurt, using Halls 3, 4, and 5, centred on the outdoor Agora Plaza. The layout will feature more test tracks and demo zones, with adjacent Forum and Festhalle venues hosting industry events and networking. Full details will be released during this year’s edition.
Additionally, Messe Frankfurt Exhibition GmbH and Messe Friedrichshafen announced a restructuring of their joint venture, Fairnamic GmbH. Effective immediately, Messe Frankfurt takes full operational and strategic control of Eurobike, integrating group resources, while Messe Friedrichshafen will focus on its Aero aviation show.
