ABOUT UPVINE

Above the wheel, obsession drives.

We do not build products — we forge heartbeats.
Every wheelset endures thousands of iterations, dismantled and rebuilt with surgical precision, monastic focus, and a stubbornness bordering on obsession — all for that singular moment: the whisper of the spokes, the wind yielding.

Breathing in unison with the world’s elite riders, we distill track-honed feedback, wind-tunnel data, and engineers’ sleepless calculations into wheelsets that are featherlight yet unyielding.
Lightness is not mere gram-shaving — it is reverence for every watt of power.
Durability is not just accumulated miles — it is absolute trust in every surge.

UPVINE is the artisan, the engineer, and the unyielding cycling soul that refuses compromise.

Motion begins in the heart. UPVINE — Obsession in every wheelset.